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The Little Man Under the Umbrella was an early symbol of the credit union movement. Working people organized financial cooperatives they owned themselves.
The idea was simple: people should have a say in the institutions that affect their economic lives. Instead of concentrating ownership and power at the top, a credit union puts ownership in the hands of its members.
At United Trades Federal Credit Union, we reimagined him for the trades.
Because more than a century later, ownership still matters.
We Reimagined Him for the Trades
Our version puts a tradesperson under the umbrella, representing the working people who own United Trades Federal Credit Union and the same idea that inspired the original:
United Trades isn’t just a financial institution serving tradeworkers. Our members own it.
Every member has an equal vote, regardless of how much money they have on deposit.
That’s the cooperative difference, and it’s what the Umbrella Man still represents to us:
People don’t have to give up their power to participate in the economy. They can own part of it.
Put That Idea to Work
100% of the proceeds benefit Labor’s Community Service Agency (LCSA), helping working people and their families through layoffs, emergencies, and other hardships.
Pick one up because you collect pins. Wear it because you believe in what it represents. Either way, your purchase supports working people in our community.
Get Your Umbrella Man Pin
$15 each
100% of proceeds benefit LCSA.
Stop by
Pick up your pin at the United Trades branch.
Want us to mail it?
United Trades members can Contact Us to purchase a pin using funds directly from their credit union account, and we’ll mail it to you.
If you email us, please do not include your account number or other confidential information. We have other ways to locate your account.
Wear the Umbrella. Support the Movement.
Whether you’re adding it to your pin collection or simply want to support the cause, every pin helps turn the cooperative idea behind the Umbrella Man into support for working people today.